- Vidit Agarwal
- August 04, 2022
The first impression is the last, a phrase often used by people to describe their narratives, experiences, and emotions are heard quite frequently. It is true in many cases; the firsts often leave an everlasting impact on the individuals. Similar is the case in the world of marketing. But what exactly constitutes a first impression in the world of marketing? The answer is – CONTENT. As we know today, that content is the real king, be it movie making, script writing, speech writing, website, or marketing, nothing gets spared from quality content demand.
But how exactly does content writing matter for accountants or accountancy-related work? The answer lies in the essence of content marketing: attraction, engagement, and retainment of your customers keeping them hooked and on the verge of utter excitement. Apart from the practical tools that accounting needs, content is also desirable because:
- attracts a definitive crowd.
- allows you to showcase your work.
- circulates the idea of your business.
- helps make a place in the market area (the better the content, the higher the placement).
Apart from the reasons mentioned above, let us explore the other possibilities of why content marketing helps?
Updates
With the internet on the go, you can always ensure to update your customers with the latest changes, additions, offers, and other facilities. Other such updates can be:
- posts on your social media account.
- keeping track of policy changes.
- updating about your structural changes (if any).
- website updates etc.
Online communication
There are multiple forms of communication available, of which online communication remains the most important in the world of marketing. Being connected to thousands and millions of users and customers is only possible with this multiple or multi-tasking windows or software. Other noteworthy online communications forms possible are:
- Webinar (using software such as Google Meet, Skype, etc.).
- Online video calls or audio calls.
- Email services (allows to talk to multiple people at one go).
- Messenger apps such as Facebook, WhatsApp, etc. allow to form groups and make communication easier.
- Forming an online grievance redressal portal to address problems.
Creative indulgence
There are many creative ways in which you can make people understand the technical and complex nature of accountancy. Using online tools and simplified calculators to help develop confidence in them. Letting in-person and walk-in solution-giving sessions instil confidence and help with their problems. Other ways of creative indulgence include:
- Video and audio description.
- Pdfs and documents-based explanation.
- Interactive sessions.
Imagery and visuals
We have always learned things better when we can visualise or see them in the working process. Humans have a knack for understanding visuals better than any other written form. This helps to break down the complex nature of work into understandably simple fragments comprehensible to the customers. Forms of visuals are:
- Pamphlets.
- Presentations.
- Posters.
- Charts.
- Graphs.
- Comparison charts, etc.
Informative videos
Videos are the most expressive forms of communication. Accountancy, which is quite technical and significantly less comprehended by the general masses, becomes essential to make it easier to understand. Videos allow the user to understand the topic in real-time with depth and details, which keeps the users hooked until the end.
These informative videos may cover various topics like the services you will provide, the areas of interest, customisable help, unique solutions for unique problems, graphical representation using animations and other mediums, etc.
Better seepage
The online world or the arena of marketing is an area more comprehensive than you could imagine. This more expansive than your imagination field does not only cover lengths but also depths in terms of quality and content. And as we have said previously, the better the content, the better the customer base.
It is vital to keep your content aligned such that it gels well with the audiences and allows for it to seep well into their lives, making it a good place in the long run. Better seepage here implies better exposure, targeting the root causes, and coming up with solutions. Your content is the gateway for the people to believe in you for the first time, and your impressive quality work after that is the process that will ensure the customers in staying intact.
